Two reasons: reach and price. Kickstarter puts DIGIPUNCH in front of fighters everywhere and gives a small European company the kind of attention we could never buy. It also lets us sell direct - no distributor, no retailer, nobody in between taking a cut - and the more units we build, the cheaper each one gets. Most "smart" training gear costs a small fortune, but we want DIGIPUNCH affordable for any fighter, from the beginner in a garage to the pro in a gym. After the campaign it is expected to retail around $1,799; on Kickstarter, with enough of you behind it, we can push the price down toward production cost. Every extra dollar goes into developing more free apps, and we already have some genuinely exciting ideas in the works. Back us early and you lock in the lowest price we can offer.